Identity — Denguezli Advisory

Seeded by phase1.mjs from the Google Places dossier and the existing site. Verify every fact with the

operator; fill every TODO. Facts here outrank the extraction, per the build brief's precedence order.

Keep - Field: values clean — annotations go on indented sub-bullets (kits and checks consume the values verbatim).

Core

• Name: Denguezli Advisory
• mined from the existing site's HTML — confirm with the operator
• Category: other — boutique management/strategy advisory (governance, risk, executive search). No Google Places category applies (see build/category-mapping.md).
• Address: Chemin de Bérée 22B, 1010 Lausanne, Suisse
• mined from the existing site's HTML (home + contact footer)
• Phone: +41 78 855 62 26
• mined from the existing site's HTML — confirm with the operator
• Email: h.denguezli@denguezli.ch
• mined from the existing site's HTML — confirm with the operator
• Website (existing): https://denguezli.ch/
• Google Place ID: none — no Google Maps / Business Profile listing found for this business (checked 2026-08-13; searches for "Denguezli Advisory" and "Denguezli Advisory Lausanne" return unrelated businesses). See [T7] and cautions.md.
• Coordinates: none — no Places listing to source them from

Hours (from Google — operator must confirm, incl. holidays)

• N/A — boutique advisory practice, one principal, engagements by appointment. Not a walk-in premises. [TBD: confirm "by appointment" framing with operator]

Ratings snapshot (at extraction time — do not hardcode into copy)

• none — no Google listing, no reviews found anywhere

Services & prices

Four practice areas, from the existing site (verbatim domains, no prices published):

1. Gouvernance & Gestion des Risques — accompagnement des institutions financières et entreprises dans l'évaluation et le renforcement de leurs dispositifs de gouvernance, de gestion des risques et de contrôle interne.

2. Organisation & Processus Opérationnels — analyse et optimisation des processus opérationnels afin d'améliorer la fluidité, la fiabilité et la traçabilité des opérations.

3. Advisory Stratégique & Développement International — accompagnement de dirigeants et d'entreprises dans leurs projets de développement, notamment entre la Suisse, l'Europe et le Moyen-Orient.

4. Executive Search & Conseil en talents — identification et mise en relation de profils cadres et dirigeants dans les domaines de la finance, du risque, de l'audit et du contrôle interne.

• Prices: none published — TODO from operator, likely engagement-based (not for a lead site)

Founder / principal

• Hichem Denguezli — né à Fribourg, a grandi à Lausanne. +15 ans dans le private banking en Suisse et au Moyen-Orient, dont ~5 ans aux Émirats arabes unis (Head of Representative Office, COO/CFO). A dirigé le bureau de représentation de CA Indosuez à Dubaï et piloté la création d'une succursale au DIFC. Missions d'audit interne à l'international (Suisse, Europe, Asie, Moyen-Orient).
• Headshot available: content/assets/extracted/image-16.jpg (b&w portrait, licensing unverified — see cautions.md)

Languages spoken / site languages

• Founder speaks French, English, Arabic, Spanish (per existing site's À Propos page).
• Existing site is French-only. Per SKILL default (local language + EN) and the founder's fluency, build FR (primary) + EN.

What the operator wants (goals, integrations, domain)

• Unknown — this is a lead build, business not yet contacted. Defaults applied per lead-mode rule; see build/decisions.md. Domain: keep denguezli.ch as the reference domain in copy/examples; do not register or attach a domain (lead, not client). Contact: replicate the existing Wix/GoDaddy contact form pattern with a static-friendly form (see references/contact-forms.md) pointed at the published email, no live submission wired until the operator supplies a form backend.